The Times Promotion
The Times ran a special promotional competition on 29-31 August, 2005. Each day, The Times published a "smart token" in the form of a Datamatrix code in its print edition, as in this artwork for Day 3. Readers could use Glass to read the token and thus enter for that day automatically - Glass then sent a text to the right number with the right contents.
Following are images of the web pages at The Times Online used to describe the promotion to its readers.